Media Marketing is diving into marketing technologies with the brand new “MM Tech” initiative, which combines a weekly newsletter and a friendly interactive monthly afterwork meeting, the MM Tech Club.

Today, the MM Tech team is pleased to invite you to the very first edition of this monthly meeting on 7 February at The Merode in Brussels, starting at 6pm.

The theme of the day: The new digital worlds.

Stefanie De Regel, founder of OneXR and moderator of the MM Tech Club, will first talk about the contribution of Augmented and Virtual Reality to the world of culture.

Sophie Nicaise and Frédéric Martins, respectively Senior Media & Marketing Communication Consultant and Media & Programmatic Expert Lead at ING Belgium, will share their experience on Roblox. They will cover the questions and challenges that a major advertiser faces today about its presence in the metaverse, illustrated by the development of the « #Deviltime » world in Roblox, in collaboration with the RBFA. A unique opportunity for you to get a better understanding of the metaverse and its impact on your business.

Dialogue, debate and interactivity are the keywords of our MM Tech Club.

Come and experience and taste the formula with us (food & drinks included.