How to add a societal or environmental dimension to your brand strategy, without missing the mark?

Brand Purpose has become an increasingly hot topic for many brands in recent years. Consumers are demanding more and more engagement from businesses as they have become conscious that their consumption choices have an impact on the world around us. And 2021, being a gap year towards a return to normal is also increasingly demanding.

It is a delicate subject. When it comes to this engagement, good intentions are not enough.

We have seen brands taking a step back under criticism after trying to express a societal or environmental purpose in an inadequate way. How to add a societal or environmental dimension to your brand strategy, without missing the mark?

Join our brand experts during this webinar illustrated with many examples.

Speakers

• Isabelle Mérillou – Brand Domain Lead at Kantar
• Machteld Andries – Brand Strategy Lead at Kantar