For retail brands, this past year was an unsettled one. Businesses moved to consolidate pandemic-era shifts toward e-commerce, but in the same time inflation has spread all over the world.
Convenience, safety, reliability, faster speeds and sustainability take their place alongside price as key decision factors in the path to purchase.
Kantar has recently published 2 collective studies in order to help retailers and brands to cope with these tensions: eCommerce ON covers 15 categories in 19 different countries, offering foundational understanding of eCommerce on the following aspects:
- who is buying the category online, and how?
- how people select and buy?
- understand triggers and barriers?
Adrien Germain Thomas, Head of e-commerce and commerce, Kantar Insights, and Andrea Corti, Head of Commerce, Kantar Insights Italy, will share some key results of this study.
The Sustainability Trends Retail study has screened consumers’ requests on search engines related to sustainability on the retail sector on a 5-year period and on a global scale (with the exception of China). Global Warming, Overconsumption and Waste, Overpackaging, Overwork and Worker Exploitation, Tax Evasion were amongst the most important issues to be solved by companies operating in this sector.
This exclusive study allowed us to identify, for the most important themes:
- Which of these are growing faster
- Initiatives etc.
Kanella Rizikari, Head of Brand, Media and Creative, Kantar Insights Division Greece will reveal the key elements of this study. She will then interview Nicole Ioannidi, Director, Corporate Communications & Sustainability, Public Group, on how Public is managing this tension.
Public Group is the largest Greek network of technology and entertainment stores.The company is part of Olympia Group and is one of the most successful e-commerce sites in Greece and Cyprus while it strategically invests to create an ecosystem of innovative scale ups around its flagship Omnichannel Retail business, with the objective to provide exciting customer experiences.
This webinar presentation is a tremendous opportunity to deepen your understanding of your markets and adapt your brand and innovation strategies.
For all those who believe that eCommerce and Sustainability has value for people and business, we are waiting for you!