Programme:
9h – 10h30 Paid, Owned and Earned
Hugues Rey, CEO, Havas Media Belgium (FR)
10h30 – 12h Strategy in Action: the battlefield experience
Johan Putsyes, Putseys.com (NL)
12h15 – 13h15 Engagement: the new gold?
Bart De Pauw, Advertising Sales Development Manager, Sanoma (NL)
14h00 – 17h Planning stratégique intégré et créativité médias (+ workshop)
Veerle De Vos, Marketing and Advertising Consultant (NL)