When we talk about our readers we like to think of them as true fans of our media products, but… What does it mean to be a fan? What values need to be met by media brands to gain fans? And why are fans important to you?

To determine the fan coefficient, Why5Research conducted a study that identifies the understanding and value of being a « fan, » and shows its impact. We can already share a small secret… the results are promising!

You are welcome to join the Roularta webinar on Thursday 24 November at 12h.

Tom Meere, managing partner at Why5C, Karen Hellemans, publisher women magazines & editor in chief Libelle, and Mireille De Braekeleer, national sales director at Roularta Advertising, will be presenting the results of the research, importance of fans and impact on our collaboration.