What makes inclusive marketing and communication different from the marketing and communication you create today? What should you pay attention to if you want to reach a wider diverse audience?

In this workshop, we will answer all these questions using the Allyens Inclusive Brand Framework, some relevant case studies and exercises.

At the end of the workshop:

• Participants will know what inclusive marketing and communication is;
• Participants understand why inclusive marketing and communication matters;
• Participants can analyse cases from an inclusive lens;
• Do participants know tools they can use to make their marketing and communication more inclusive.