Le jeudi soir 23 mai, la BDMA récompense aux Cuckoo Awards la campagne direct marketing la plus créative et la plus efficace de l`année. La remise des prix se fera à l`Autoworld à Bruxelles.
Voici les nominés:
Cross-channel
Business-to-Consumer Cuckoo:
– ‘My Renault’ (agence Head Office)
– ‘Mon école en couleurs’ – Levis (agence There)
– ‘Donate your Facebook timeline’ – Alzheimer International (agence Ogilvy)
Business-to-Business Cuckoo:
– ‘Les petites lettres’ – Kluwer (agence Yellow Submarine)
– ‘Action de Noël’ – Head Office
– ‘The Farm’ – Proximity BBDO
– ‘SOS Kinderdorpen’ (agence Darw!n)
– ‘John Caples Awards’ – bpost (agence ACC Belgium)
Médias
Mobile & Applications:
– ‘Volvo V40’ – Volvo Cars Belgium (agence Proximity BBDO)
– ‘My Profile’ – Toyota (supplier Citobi)
– ‘Donate your Facebook timeline’ – Alzheimer International (agence Ogilvy)
E-mail:
– ‘My Renault’ – (agence Head Office)
– ‘Action de Noël’ – Head Office
– Lotus Friends – Lotus (agence TBWA Group / Tequila)
Direct Mail:
– Neckermann Vakantiekrant – Thomas Cook
– ‘Action de Noël’ – Head Office
– ‘Un fût de Maes pour chaque Maes’ – Alken Maes (agence TBWA Group)
– ‘John Caples Awards’ – bpost (agence ACC Belgium)
– ‘Mon école en couleurs’ – Levis (agence There)
Social Media:
– ‘Volvo V40’ – Volvo Cars Belgium (agence Proximity BBDO)
– ‘Donate your Facebook timeline’ – Alzheimer International (agence Ogilvy)
– ‘Un fût de Maes pour chaque Maes’ – Alken Maes (agence TBWA Group)
Special
Boomerang Cuckoo:
– ‘My Renault’ (agence Head Office)
– ‘Bougez pour votre quartier’ – Ethias (Proximity BBDO)
– Lotus Friends – Lotus (agence TBWA Group / Tequila)
– ‘The Farm’ – Proximity BBDO
Non Profit Cuckoo:
– Association Muco (agence Direct Social Communications)
– SOS Villages d’Enfants (agence Darw!n)
– ‘Donate your Facebook timeline’ – Alzheimer International (agence Ogilvy)
Best Targeted Cuckoo:
– ‘Les petites lettres’ – Kluwer (agence Yellow Submarine)
– ‘My Renault’ (agence Head Office)
– ‘Mon école en couleurs’ – Levis (agence There)
– SOS Villages d’Enfants (agence Darw!n)
Creative Cuckoo:
– ‘Mon école en couleurs’ – Levis (agence There)
– SOS Villages d’Enfants (agence Darw!n)
– ‘Donate your Facebook timeline’ – Alzheimer International (agence Ogilvy)
– ‘Les petites lettres’ – Kluwer (agence Yellow Submarine)
– ‘Action de Noël’ – Head Office
Self-Promotion Cuckoo:
– ‘John Caples Awards’ – bpost (agence ACC Belgium)
– ‘The Farm’ – Proximity BBDO
– ‘Action de Noël’ – Head Office
Low-cost Cuckoo:
– SOS Villages d’Enfants (agence Darw!n)
– ‘Action de Noël’ – Head Office
– ‘Les petites lettres’ – Kluwer (agence Yellow Submarine)
Plus d’info ici.