The Best of Activation Awards reward the best Belgian Activation cases of the past year in several categories. The BOAs are organised by the Brand Activation Expert Center of acc, the Belgian Association of Communication Companies.

The BOAs are also aligned with the guidelines of the European IMC (Integrated Marketing Communication) Awards, and the best BOA Award winners are eligible to enter this competition.

Program

• 19.00 – Welcome drink
• 19.30 – Walking Dinner
• 21.00 – Award Ceremony
• 22.30 – Desserts & Drinks