This session enables a better understanding of media planning and buying. You will discover the meaning of specific terms used by media planners. We will also have a look at the advantages, costs and timings of different media channels. After the session you’ll have a framework covering the type of information a media planner needs and will have considered in putting together a communication strategy.
Speaker? Britt Luyten of Maxus.
When? Wednesday September 2 at 19:00.
Where? LDV United in Antwerp, Rijnkaai 99 (Hangar 26).
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