With regards to the cookieless era challenges, IABbyBAM want to help the Belgian Digital advertising industry & market (Agencies, Advertisers & Publishers) to ensure that digital advertising activities will be 3rd party cookieless proof by the end of 2022.

With the “A Guide to the Post Third-Party Cookie Era” written by the IAB Europe as a starting point, we invited representatives of the various players in the digital ecosystem to share with us how they deal with the situation today and in the near future.

Around the table we will have:

• Frédéric Martins (Head of media & programmatic buying at ING Belgium – President of IABbyBAM)
• Andrew Hayward-Wright (Programmatic Advisor, IAB Europe)
• Bart Van den Brande (Managing Partner at Sirius Legal Business Law Firm – BAM LEG)
• Jonathan Jacoby (Digital Transformation Director at Space)
• Simon De Pauw (Digital Acquisition & Social Media Manager at D’Ieteren Auto)
• Dax Vercauteren (Commercial Director Belgium & France at Adform)
• Denis Jouniaux (Strategic Account Executive for Marketing Cloud – Enterprise Business Unit at Salesforce)
• Toon Coppens (Director Advertising Data BENE at DPG Media)

This round table will give us an overview of the challenges and solutions to face the situation.