August’s UMA Get Together is a collaboration between UBA and UMA. The crucial role of brand communication and the use of media in advertising will be highlighted by renowned speakers.

This event is an unmissable opportunity for industry professionals to come together and discover new perspectives.

PROGRAMME

09h00 – Reception with coffee

09h45 – Presentations

• Introduction by moderator Bart De Pauw (WPP Media)
• UMA Wrap-up & Visions by François Chaudoir (VP of UMA)
• The Effectiveness System by Mats Rönne (Media Effectiveness Strategist from Sweden)
• Does consistency drive advertising quality, brand and business effects? by Andrew Tindall (System1, UK)
• Being better investors, evidence-based approach to effectiveness by Magda Nenycz-Thiel (Ehrenberg-Bass Institute, Australia)
• Added value from local media expertise : take aways from the B2B survey by Trustmedia

12h15 – Networking moments at lunch buffets

14h30 – End of the UMA Get Together