On April 2, the UMA Day will be held by the United Media Agencies (UMA). On this day, the agencies present to the jury and the public the top 5 candidates to be considered for an AMMA.
The candidates will be presented in the following categories: Best Media Strategy, Best Use of Data & Performance, Best Creative Media Use, Best Use of Interactive en Best Use of Native & Content.
- 13h00: Reception Sandwiches, Softs & Coffee
- 13h30: Welcome by UMA
- 13h40: Presentations AMMA Nominees (Best Use of Data & Performance Marketing; Best Creative Media Use; Best Use of Native & Content)
- 15h35: Coffee Break
- 16h00: Presentations AMMA Nominees (Best Use of Interactive; Best Media Strategy)
- 17h15: Award YMCE Strategy 2019
- 17h30: UMA Walking cocktail
- 18h30: End of UMA Day