No other company embodies the growing success of e-commerce in Belgium as Bol.com does. Exclusively for members of the Retail Society Digital, Michel Schaeffer (former Marketing Director and driving force behind the company) unravels the secret of Bol.com’s success.
Michael Schaeffer was one of the founding fathers of Bol.com, nowadays a company with a turnover of 1 billion euros. In september 2015 he left Bol.com, where he held the position of Marketing Director and COO, today he publishes a book in which he takes a look behind the scenes.
He talks on his experiences and the growth of Bol.com and will tackle different crucial questions, such as:
- How did Bol.com succeed in growing from a start-up tot the company it is today?
- How does it take care of continuous innovation?
- How does it sustain its success in a marketplacet that is becoming increasingly competitive?
- What lessons can other retailers learn from Bol.com?
- How can you build up and grow your e-commerce activities?