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The Retail Academy: Promotion Training

09:30 - 17:00


The Retail Academy takes a pragmatic approach to training, ensuring that participants leave with a clear, ready-to-use action plan at the end of the course.

We provide one-day courses on the theory and practice of doing business, starting with data analysis.
The Retail Academy is the training and learning division of Gondola.


We believe in strong action plans based on data&insights provided by our partners. The Retail Academy is the exclusive training partner for Nielsen & GFK. However, the Retail Academy remains completely impartial, and is not a promotion platform for retailers, manufacturers or data suppliers.


The aim of the Retail Academy is to accommodate and facilitate the training needs of the Consumer Goods business. We are more than happy to listen to your training needs.


All modules are based on and build around a concrete case study and kept up to date :

•    Promotion Training

     o    Getting Started (analysis of available data – analysis of category review)

     o    The basics (why run promotions)

     o    Promo vehicles (explanation of the promo vehicles tracked by Nielsen and GfK, overview of couponing (Highco/myShopi))

     o    Evaluation mechanics (efficiently manage your promo strategy)

     o    Assessing the impact (how to asses baseline sales and incremental sales)

     o    Evaluation (evaluate the short term and long term impact of promotions)

     o    Retailer sell in (how to convince retailers of your promotion strategy)


Practical information:


Who: This first set of training courses is aimed at junior staff and middle management in the FMCG marketing and sales world, and will be given in English. The sessions start at 9:30 a.m. and end at around 5 p.m.


Fee: All training courses will be held in the office of Gondola in Elewijt. The registration fee is 590 euro per person per training (excl.VAT).


When: 22 October 2013