Laden Evenementen

The Retail Academy: Price Training

09:30 - 17:00

The Retail Academy takes a pragmatic approach to training, ensuring that participants leave with a clear, ready-to-use action plan at the end of the course.

We provide one-day courses on the theory and practice of doing business, starting with data analysis.
The Retail Academy is the training and learning division of Gondola.


We believe in strong action plans based on data&insights provided by our partners. The Retail Academy is the exclusive training partner for Nielsen & GFK. However, the Retail Academy remains completely impartial, and is not a promotion platform for retailers, manufacturers or data suppliers.


The aim of the Retail Academy is to accommodate and facilitate the training needs of the Consumer Goods business. We are more than happy to listen to your training needs.

All modules are based on and build around a concrete case study and kept up to date :

•    Price Training

     o    Getting started (analysis of available data – category review)

     o    Intro to price analysis

           •    Price competition vs non price competition

           •    Price as growth driver for Aldi

     o    The basics (how is price calculated in Nielsen and GfK databases, what are the basic facts for price analysis)

     o    Setting prices

           •    Factors affecting pricing decisions

           •    Different approaches to price

     o    Price setting process

           •    Strategic price positioning

           •    Price optimisation to local market

           •    Execute in market

           •    Measurement

     o    Tactics for success (to what extent are categories impacted by the crisis evolution of brands vs Private Label)


Practical information:


Who: This first set of training courses is aimed at junior staff and middle management in the FMCG marketing and sales world, and will be given in English. The sessions start at 9:30 a.m. and end at around 5 p.m.


Fee: All training courses will be held in the office of Gondola in Elewijt. The registration fee is 590 euro per person per training (excl.VAT).


When: 21 November 2013