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The Retail Academy: Marketing Mix Training

09:30 - 17:00
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The Retail Academy takes a pragmatic approach to training, ensuring that participants leave with a clear, ready-to-use action plan at the end of the course.
We provide one-day courses on the theory and practice of doing business, starting with data analysis.
The Retail Academy is the training and learning division of Gondola.

 

We believe in strong action plans based on data&insights provided by our partners. The Retail Academy is the exclusive training partner for Nielsen & GFK. However, the Retail Academy remains completely impartial, and is not a promotion platform for retailers, manufacturers or data suppliers.

 

The aim of the Retail Academy is to accommodate and facilitate the training needs of the Consumer Goods business. We are more than happy to listen to your training needs.

All modules are based on and build around a concrete case study and kept up to date:

•    Marketing Mix Training    

     o    This training can only be followed if the promotion, pricing and new product launch trainings have been followed

     o    The learnings out of these 3 trainings will be put together and brought to a higher level

     o    Effectively manage your price & promo strategies (including the media impact)

           •    Assess: the situation, brand health

           •    Strategize: impact of price/promo changes

           •    Execute: consumer groups, geographies, future promo’s

           •    Evaluate: measure the impact, how did competition respond

 

Practical information:

 

Who: This first set of training courses is aimed at junior staff and middle management in the FMCG marketing and sales world, and will be given in English. The sessions start at 9:30 a.m. and end at around 5 p.m.

 

Fee: All training courses will be held in the office of Gondola in Elewijt. The registration fee is 590 euro per person per training (excl.VAT).

 

When: 10 December 2013