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STIMA Seminar over crowdfunding


Crowdfunding: financial instrument or marketing tool?


Crowfunding is hot! Startups use crowdfunding to collect money for the set-up of their business. But is it only about fundraising? Or can you get more out of it? Is crowdfunding a markting tool to create buzz around your company or brand? Does it help you to market your business?


With presentations from:


* Ronald Kleverlaan (founder of the Dutch crowdfunding knowledge center ‘Crowdfunding Hub’ and vice chairman of the European Crowdfunding Network): He is a Crowdfunding Evangelist and a strong believer in the social power of crowdfunding. Ronald works as a strategic consultant with organizations that believe in the tremendous possibilities crowdfunding offers. He identifies the trends in European crowdfunding and helps to make them happen. Ronald will explain the bigger picture and the power of crowdfunding.


* Hakim Zemni (managing director at InSites Consulting): He emphasizes on the marketing side of the crowdfunding story. How important is the social entourage around your company or brand? And is crowdfunding a potential or ideal tool to create fans?


* Patrick Van Waeyenberge (former director of Persgroep): He brings us the case story of his latest innovative journalism project NewsMonkey. They relied on crowdfunding to find investors for launching their new business. Hear his first-hand experiences on how the whole story went, the difficulties and the successes.


More information and subscriptions on the website of STIMA.