A new order of communication incorporates the whole way people are interacting with brands. How do you organise to take decisions in real-time when your classic communication planning takes months, from agency idea to client approval to media placement? With social media, brands are able to move at the speed of the news.

Communication is designed, captioned and approved within minutes. A combination of speed (real-time) and cultural relevance makes brands clever, interesting and sharp.

Hear from top experts how they monitor and respond with brand content on social media successfully. Learn how marketing departments & customer services can effectively and efficiently get organized.

Program

•    18.00 – 19.00: Reception with buffet

•    19.00 – 19.25: Tom De Ruyck – Senior R&D Manager InSites Consulting

•    19.25 – 19.50: Dirk Peeters – Senior Director Deloitte Consulting

•    19.50 – 20.15: Hans Similon – Evangelist Mobile Vikings

•    20.15 – 20.40: Frédéric Herzeele – Head of Social Media Belgacom

•    20.40 – 21.05: Tom Van de Vreken – Spokesman De Lijn

•    21.05 – 21.30: Bert Marievoet – Commercial Director De Persgroep Advertising

•    21.30 – 22.00: Closing drink

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