A new order of communication incorporates the whole way people are interacting with brands. How do you organise to take decisions in real-time when your classic communication planning takes months, from agency idea to client approval to media placement? With social media, brands are able to move at the speed of the news.
Communication is designed, captioned and approved within minutes. A combination of speed (real-time) and cultural relevance makes brands clever, interesting and sharp.
Hear from top experts how they monitor and respond with brand content on social media successfully. Learn how marketing departments & customer services can effectively and efficiently get organized.
18.00 19.00: Reception with buffet
19.00 19.25: Tom De Ruyck – Senior R&D Manager InSites Consulting
19.25 19.50: Dirk Peeters – Senior Director Deloitte Consulting
19.50 20.15: Hans Similon – Evangelist Mobile Vikings
20.15 20.40: Frédéric Herzeele – Head of Social Media Belgacom
20.40 21.05: Tom Van de Vreken Spokesman De Lijn
21.05 21.30: Bert Marievoet – Commercial Director De Persgroep Advertising
21.30 22.00: Closing drink
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