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STIMA: Belgium’s best marketers talk about strategy and big data

18:00 - 22:30

Interested in hearing some of Belgium’s best marketers talk about their strategy? And how they look at “Big Data” and its potential impact on the relationship between marketers and customers?


STIMA has asked the finalists of the 2013 Marketer of the Year edition to take us through some aspects of their current marketing strategy, and then to tell us how the explosion of available data on consumers` and clients` behaviour is already influencing their daily job, how it could influence it in the coming years, and whether they think that companies should take care of analysis and interpretation themselves or delegate these tasks to subcontractors.


You will hear these finalists of the 2013 Marketer of the Year edition:

– Peter Claes (VRT)

– Joachim Rubin (Delhaize, Marketer of the Year 2013 FR)

– David Tornel (Ethias)

– Stephane Vermeiren (Rabobank, Marketer of the Year 2013 NL)

– Catherine Willemart (Godiva)


First, the marketers will start from their presentation given in September to the MotY jury and explain why they applied for the Marketer of the Year Award. They will talk about: Business results, Holistic and Innovative Marketing approach, Organisation, Marketing spokesman/woman and Sustainability.


After their presentations, the marketers will confront their views on Big Data with each other and debate with the audience in a discussion led by Dirk Oosterlinck (bpost, Marketer of the Year 2012).



18:00 :  Welcome

18:30 :  How to be a Marketer of the Year candidate in 9 minutes

20:00 :  Networking break with walking dinner

20:30 :  Panel discussion on Big Data, led by Dirk Oosterlinck

21:30 :  Networking drink



Roularta Conference Center – Z.1. Researchpark 120 – 1731 Zellik


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