Marketing is shifting from product to consumer centricity, from mass to 1to1 marketing, from segmentation to smart and big data management.
To leverage sales and make loyal, the new marketer realizes that every consumer should get a highly personalized experience, consistent with his journey, from discovery to purchase and re-purchase. This implies a shift in marketing culture and technology.
Join us on the 19th of September (afternoon) at the Marketing Automation Summit (at The Hotel Brussels) and learn:
– How to engage each individual with 1to1 communication, across channels and consistently over time
– How to master the digital consumer decision journey into the new media landscape
– How to collect and exploit data into real-time activation
Three conference rooms will welcome 15 expert speakers and case studies.
More information on this website.