49% of advertisers say they are going to increase the use of AI to research creative !

Throughout this presentation, we will share the results of a unique foundational study, led by Kantar and based on Kantar’s proprietary Artificial Intelligence toolkit, that tested several ads aired on TV and the web as supporting pieces to big sport events in four European countries during 2021. Discover what creative elements can best build success to brands that make or intend to make the best out of sponsorship to sports events.

We will also reveal our newest AI solution that allows brands to pre-test its TV and/or digital campaigns within 15 minutes, powered by the unrivalled Kantar database.