Laden Evenementen

Kantar Talks: The role of brands in shaping a new normality

11:00 - 12:00

An Analytics Enhanced Approach

Since the COVID-19 outbreak and the resulting lockdowns, consumers worldwide have learned new consumption behaviours and have been exposed to media in unprecedented ways.

Social media has been filled with musicians that have transformed their balconies into stages. Screens have become essential technology as more people than ever used them to stream new shows and video call their families. While millions of app-ordered meals were not delivered by smartly dressed waiters, but lycra-wearing cyclists.

Alongside news briefings and government policies, brands have played a crucial role in partnering with consumers to establish what a new normal will look like.

Join Kantar to explore how brands can respond more effectively to emerging consumer values and strengthen themselves towards a new historic moment. Let our experts offer you inspiration, learnings and actions you can use to guide your business in these challenging times.


  • Gonzalo Fuentes (CEO Global Media and Digital Practice at Kantar)
  • Mauro Fusco (Head of Analytics & Data Strategy at Central, Eastern and Southern Europe at Kantar)
  • Federico Capeci (CEO Italy, Greece & Israel at Kantar)