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IAB Special Academy – Automated Trading

12:30 - 17:30

On October the 8th, IAB Belgium organizes a half-day course on Automated Trading: real-time bidding and programmatic buying are the two subjects of the afternoon.


Discover an overview of the program:

– Traditional buying vs programmatic buying

– Legal aspects of automated trading

– Putting the pieces together

– How to start?

– Understanding the figures


Practical info

– Level: basic to intermediate

– Speakers: Belgian media agencies & advertisers and international publishers

– Participants: limited to 40 persons


Location: The Egg Brussels, Rue Barastraat 175, 1070 Brussels

Subscriptions: click here