Join us on February 11, 2025 for the first great debate on Retail Media. Taking the Leap to Retail Media 3.0: Innovation Drivers from Digital to In-Store.

In this mixed keynotes session, industry experts will explore the evolution of retail media, transitioning from initial digital strategies to a more integrated “Retail Media 3.0” approach that encompasses both online and in-store experiences. They highlight key innovation drivers and data insights shaping this transformation. Maybe briefly touch about the standards?

But above all, this event is for YOU as a member of the digital community in Belgium. Meet your peers, exchange ideas with like-minded people and, above all, be part of IAB Belgium.

Program

4:00 PM – 4:30 PM : Welcome by Benjamin Sekkai & Fleur Parnet

4:30 PM – 5:15 PM : Retail Media Networks (RMN) – The Next Frontier 

• This key note will set the scene into the rapid evolution of RMNs, highlighting current trends and successful strategies. They discuss the importance of connecting offline and online technologies to create a seamless customer journey and how RMNs are becoming an essential marketing channel for brands. Highlight the challenges it rises from also an ethical perspective.by Daniel Knapp, IAB Europe

5:15 PM – 6:35 PM : How is Retail Media Performing – The Buy-Side View 

• This panel will provide a comprehensive buy-side perspective on the performance of Retail Media. Gain valuable insights into the effectiveness of Retail Media campaigns from the viewpoint of advertisers and agencies. Touch the obsession on CPM and how to get away from it.
• With speakers:
  • Deli Bom – Media Markt
  • Sascha Vanderborght – Publicis Groupe Belgium
  • Sietse De Berlangeer – Group Seb
  • Vincent Pierquet – Tiktok

6:35 PM – 7:30 PM : Networking