B2B Marketers were operating for years in a more traditional acting segment with strong belief of proven concepts. But technology becomes much more accessible and user-friendly, while providing a smooth connection and integration of technology and data.
At the other hand we see the last four years an inflow of younger decisions takers challenging traditional approach. Digital marketing offers B2B marketers the opportunity now to get the most out of customer touch points in a personal and affordable way. So after years of Belgium lagging behind versus neighbor countries UK and Holland, we finally see interesting initiatives launched in Belgium. We want to advocate these initiatives and help B2B marketers to rush to great B2B marketing.
More information here.