After the succes of the last IAB Atelier Automated Trading in December, the IAB Belgium has decided to organise an extra session on this hot topic on 10 February 2015.
Programmatic buying and automated trading are today`s talk of the digital town. To help advertisers and publishers to take up this challenge to improving efficiency of the supply chain, the IAB Belgium Project Group on automated trading has setup a second, updated, IAB Atelier Automated Trading.
Below you can find the program of this half day workshop:
12.00 12.30: Welcoming lunch
12.30 12.55 pm: Introduction on automated trading (Michaël Bassanello, Space)
1.00 1.25 pm: RTB landscape in Belgium (Michaël Bassanello, Space)
1.30 2.15 pm: Evolution of digital media buying (Frederik Dooms, GroupM)
2.20 3.05 pm: Privacy and automated trading (Ann Fromont/Jan Decorte, KOAN)
3.05 3.20 pm: Pause
3.25 4.25 pm: Publishers/SSP strategies (Attia Azab of Immoweb, Philippe Degueldre of Pebblemedia and Menno Ovaa of Improve Digital)
4.30 5.00 pm: Demonstration: process buyers/sellers (Corentin Franzin of Affiperf and Attia Azab of Immoweb)
5.00 5.30 pm: Conclusion Next steps Future (Corentin Franzin, Affiperf).
Location: Mediahuis – Alfons Gossetlaan 30, 1702 Groot-Bijgaarden
All information here.