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IAB Atelier Advanced – Performance marketing

12:30 - 17:30


How performance marketing helps you to convert prospects into clients

This half-day course will explore the depth and richness of performance marketing and will show the range of opportunities open to brands as part of their wider marketing and advertising mix.



– FR: Florence Duquenne (Mediabrands) &  Nathalie Crispin (Mediabrands)

– NL: Seppe Frooninckx (Pervorm)



– Advanced: you work in the online since 2 years


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