Half-day expert course given by key people in the segment of online video advertising.
Program:
12.30 pm: Welcome
1.00 pm: Overview of the video landscape and investments in Belgium – Danny Devriendt (UM)
1.30 pm: Video buying options – Ofelia Faes (Mediabrands)
2.00 pm: The video consumer – Nicolas Vanderseypen & Gauthier Piret (Isobar)
2.30 pm: The efficiency of video advertising – Noelle Stevens (RTL) & Tim Van Doorslaer (Medialaan)
3.00 pm: KPI`s – Hugues Rey (Havas)
3.30 pm: Pause
3.45 pm: Second Screen – Dimitri Blomme (Tapptic)
4.05 pm: Interactive video – Frederik Neus (Zentrick)
4.25 pm: Longform vs shortform – TBC
4.45 pm: What`s the future of video? – Hugues Rey (Havas) (interactive session)
5.15 pm: End
Location:
The Egg
Barastraat 175
1000 Brussel
Inscriptions: click here.