Laden Evenementen

IAB Atelier Advanced: Online Video

12:30 - 18:00

Half-day expert course given by key people in the segment of online video advertising.



12.30 pm: Welcome

1.00 pm: Overview of the video landscape and investments in Belgium – Danny Devriendt (UM)

1.30 pm: Video buying options – Ofelia Faes (Mediabrands)

2.00 pm: The video consumer – Nicolas Vanderseypen & Gauthier Piret (Isobar)

2.30 pm: The efficiency of video advertising – Noelle Stevens (RTL) & Tim Van Doorslaer (Medialaan)

3.00 pm: KPI`s – Hugues Rey (Havas)

3.30 pm: Pause

3.45 pm: Second Screen – Dimitri Blomme (Tapptic)

4.05 pm: Interactive video – Frederik Neus (Zentrick)

4.25 pm: Longform vs shortform – TBC

4.45 pm: What`s the future of video? – Hugues Rey (Havas) (interactive session)

5.15 pm: End



The Egg

Barastraat 175

1000 Brussel


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