Kenny Vermeersch (Capgemini Consulting), thought expert on digital transformation and consultant for various companies on this topic, will discuss the digital transformation and the immediate impact on marketing communications.

Workshop concept: first theoretic part on digital transformation, followed by interactive exercises in small groups.

Tag line: what you need to know as a communication manager/director to be able to cope with digital transformation and help your company to change towards a challenging digital environment.

Maximum capacity: 15 participants.

Prices: €80 (C² member) – €150 (non-member).

This workshop will be held in English.