The Best of Activation Awards celebrate the best Belgian activation cases in several categories and are judged by a very broad jury of advertisers, creative directors and press people. The BOA’s are organised conform the guidelines of the European Integrated Marketing Communication Awards, and the best Belgian campaigns also apply for the prestigious IMC Awards.

The Best Of Content Awards honour the best content marketing cases and content productions in Belgium and Luxembourg. Awards are given to the most successful programmes (Content Strategy Awards) and the most creative and innovative content items in specific categories (Content Craftsmanship Awards).