Digital technology reverses the market and compels companies to go from “Push” to “Pull”. The future challenge of companies will rely more on their ability and that of their brands to make themselves accessible (Pull) rather than their ability to reach their target (Push). What impact does this have on your strategy as well as on your choiceof agencies and the work they deliver? Speaker is Patrick Willemarck, Executive chairman at Dialog Solutions.
Location: ICAB Business & Technology, Rue des Pères Blancs / Witte Patersstraat 4, 1040 Bruxelles/Brussels