Laden Evenementen

BMMA Lunch met Didier Reynders: Marketing and managing the Belgium brand

12:00 - 14:00

Does Belgium as a country sell as easily abroad as its chocolate, its beers and its national football team do? What are its strengths and weaknesses in the international market? Is Belgium still considered credible when marketed as a single entity? Are there any winning formulas to help us sell ourselves and to position ourselves favourably internationally? Are the black, yellow and red still seen as winning colours?


Speaker: Didier Reynders, Deputy Prime Minister and Minister for Foreign affairs, Foreign Trade and European Affairs.


Where? Les jardins du bois, Chemin du Croquet 1 1000 Brussels.



12h: Welcome

12h30: Lunch

13h: Speaker`s presentation

13h40: Questions & Answers

13h55: Conclusion & next meeting


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