Laden Evenementen

BMMA Don`t miss the digital train – The framework: Digital marketing in practice

18:00 - 21:00


Hugues REY, Chief Executive Officer, HAVAS MEDIA BELGIUM


Summary of the session:

In 20 years, marketing has experienced a Copernican revolution. Kotler`s 4P`s and Pareto`s law have been put aside in favor of concepts such as the 5C`s, the “long tail”, the Cluetrain Manifesto,… Nice theories! But on the practical side, what are the day-to-day challenges for a marketer in 2014?



Rue des Pères Blancs 4, 1040 Bruxelles


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