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BMMA Don`t miss the digital train – How to engage consumer in a digital world

18:00 - 21:00
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Who:

Joelle LIBERMAN, Directrice, EGERIE RESEARCH

 

Summary of the session:

If our world is changing, the tempo in our profession is probably set today by the new consum-actor. How does he perceive a situation? What are hissocial networks? Reference networks? What type of interactions does wish to have/expect/ reject? And finally, where does he draw the line between “ON” and “OFF”?

 

Where:

Rue des Pères Blancs 4, 1040 Bruxelles

 

More information here