Laden Evenementen

BMMA Don`t miss the digital train – Digital communication in practice : earned, owned and paid media

18:00 - 21:00


Matthieu VERCRUYSSE, Deputy Managing Director, ISOBAR


Summary of the session:

Earned Owned Paid media, Bought Owned Earned media. Multiple designations but more specifically the absolute necessity to rethink the way brands communicate and they way they relate to their consumers. The general digital communication universe has overturned old habits and usual codes. This requires reworking the model.



Rue des Pères Blancs 4, 1040 Bruxelles


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