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BMMA Don`t miss the digital train – Big Data and Big Analytics: new reality and/or new tools for marketers?

18:00 - 21:10


Guy HUYBERECHTS, Head of Bus.Dev., PreSales & Alliances, SAS INSTITUTE BelgiLux


Summary of the session


Data is only worth as much as what you manage to get out of it.The data deluge is a huge challenge for many organizations, for IT departments as well as Marketing and Sales departments. In many companies, Marketers are – or are becoming – owners of the Customer Experience. To be successful today, they need to be able to embrace the digital age and know how to deal with the integration of many types of data and data sources; transactional, structured or not, internal or external, on-line, mobile and most of the time in real-time. Let`s look beyond the hype; how to handle these data, how to use analytics to create value from data, how to organize yourself and your teams to address this fast changing reality.



Rue des Pères Blancs 4, 1040 Bruxelles


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