Erik PORTIER, Managing Director, LIJNCOM
Summary of the session:
Digital Video consumption is growing rapidly. Consumers are increasingly digital, mobile, interactive, social and connected. This leads to a convergence between TV content and internet video. TV screens and second screens such as laptops , tablets and smartphones, are becoming more and more complementary and ubiquitous. The convergence of screens and content offers unseen possibilities to innovate both from the viewer and advertisers perspective.
This creates both challenges and opportunities for broadcasters and digital video content providers. The challenge is to create the necessary technical and business models that allow publishers to facilitate a migration to an advertising eco-system that meets those challenges and opportunities. The opportunity lies in the unique advantages it provides to deliver a more addressable and interactive advertising solution to the viewer while demonstrating clear and measurable value for the advertiser.
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