How do you ensure your communication makes a real impact and your company or organization is able to weigh in on the political or social debate?

Going along with current events’ momentum is quite a challenge for anyone who wants to develop a communication strategy. If you yourself want to determine that momentum, that’s often proof to be more complex. As a company or organization, however, you sometimes need to weigh in on the political or public debate with a clever strategy.

This module will teach you how to table the right topics on the social agenda. Sometimes even without putting you in the limelight. A good PR strategy can ensure that your company’s or your organization’s interests are heard by both decision makers and opinion formers.