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SUMMARY:BAM Training: Digital Marketing
DESCRIPTION:This training starts from gaining tactical insight into useful digital tools that can be applied in drawing up a digital strategy. The common thread in this programme is the customer journey\, which is translated into a digital channel within each session. At the end of this programme\, you will be able to use data analysis to set up and optimise relevant touchpoints in the customer journey. \nLearning outcomes\n\nWhat does a customer journey look like?\nWhat are the steps of a good digital plan?\nHow to concretely outline your digital strategy and the corresponding touchpoints?\nThe main tools of digital marketing and communication.\nHow do you integrate these concepts and tools in your customer journey? How can you optimise the different touchpoints?\nNew and interesting opportunities for your business.\n\nProgramme\n\nSession 1: Buyer persona & customer journey (16/10)\nSession 2: Search – Improve your search engine ranking with AI (23/10)\nSession 3: Introduction to Social Media (13/11)\nSession 4: Introduction to email & content marketing (27/11)\nSession 5: Introduction to Google Analytics (11/12)\n\nMeet the Teachers\n\nCédric Cauderlier\, Co-Founder & Lead Digital Strategist @ Mountainview\nFrederik Vermeire\, Senior SEO specialist & Managing Partner @ Ants\nChris Demeyere\, Social Media Consultant @ Punchline\nAmy Van Wingen\, Freelance Communication Advisor\nFabian Van de Wiele\, Managing Director @ Clicktrust\n\nDates: 16 Oct\, 23 Oct\, 13 Nov\, 27 Nov & 11 Dec 2025\nLocation: Virtual Classroom
URL:https://www.mediaspecs.be/agenda/bam-training-digital-marketing/
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