Laden Evenementen

BAM LEG Webinar: Bart Van den Brande en An Haenen

12:30 - 13:15
FacebookTwitterLinkedIn

Elke maand zal een van de vier partners uit de BAM Legal Expert Group (LEG) een webinar presenteren van 30 minuten, gelinkt aan een juridisch onderwerp binnen Marketing. De presentatie wordt gevolgd door een Q&A-sessie.

Deze maand zullen Bart Van Den Brande, advocaat bij Sirius Legal, en An Haenen de webinar presenteren.

Cookieless advertising is coming: all you should know from a legal perspective

In this webinar our LEG members Bart and An from Sirius Legal will dive into the legal consequences of cookieless advertising. We will discuss the legal impact of Apple ITP 2.1, Mozilla ETP and Google Chrome’s tracking prevention as well as the legal implication of recently developed alternatives for the use of (third party) cookies such as Googles recent b├Ęta version of its Server Side Tagging tools for analytics: what is Server Side Tagging and is it an alternative to classic use of cookies from a legal perspective? We will go over points of attention under the “cookie law” and under GDPR.

In the second part of the presentation, An Haenen will look into the practical options to use cookie based Google Analytics in a GDPR compliant way. She will also give a short introduction on the recently launched Google Consent Manager and will discuss how your marketing activities are impacted by GDPR and cookie legislation from a practical point of view (e.g. impact on remarketing, affiliate, etc.).

We will end the presentation with a short overview of BAM’s position paper on the use of analytics cookies as it will be delivered to the Belgian Data Protection Authority.